The 4 crucial roles in a startup

Ask Atma

Building your company right – the first time

If you are starting a new company one of the first issues you must face is who will do what? And, what is my role going to be?

Most startup and entrepreneurial pundits list three key roles in the development of a great new company:

Developer – Tech guru (in a media or service company this is the person responsible for creating amazing content or the product).

Designer – UX/AI guru; this is the person who makes you look great and makes the client interaction feel great. They handle all visual, auditory, and emotional interfacing with the clients and other stakeholders; they are responsible for product development and management.

Distributer – Marketing guru; this is the brain behind getting your product or service to the public

What’s often missing from this list is the essential fourth column of support:

Director…

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